Social media marketing is very important to tell the story directly to the customer & consumers about your brand/product/services with the help of an image, video, gif, text, etc. It allows you to communicate with them in a way you want and when you want. In this article, we will discuss 3 crucial steps of social media marketing agency in Hyderabad for any brand in 2020. 

Every brand needs a customer and need a way to reach, educate, and influence them to become customers. Social media is one of the platforms for brands, as per Digital 2020 reports – published in partnership with Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world.

More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. It means almost 60 % of the world’s population is already online, and more then half of the population will use social media. That’s a huge amount of people any brand can target to grow sales online. 

Every brand knows the truth of growing business through social media but only a few of them know exactly how to utilize this platform. Here I will be sharing few do’s and don’t of social media marketing – 

Do’s – What a brand should do to grow business online through social media:

1.Content planning – Content is king but only if you know how to use it, when to use and how to use it. When you write something on your company page, it’s not your personal feeling, it represents the complete brand voice, brand thought process, and what brand wants to be in public. So before publishing anything brand should have a clear plan on what to talk, when, and how.

It’s important for brands to plan a social media marketing calendar on which day what to talk and when for a whole quarter or at least for a month. Because what you said yesterday, you should tell the same concept/views inline today and day after tomorrow. Otherwise, the whole brand value will be diluted.

2.Content designing – Once you have clarity on content, theme/concept you want to design then selection of creative type is very important. For some type of messaging image is enough but sometime you might need video, gif, or something different. 

Selecting the format is the second step, now you need to integrate your content in the right format with the right message to tell about you to social users. You need to design a creative format as per social media marketing format, each platform has different dimensions and when you share the same size in all platforms then the user will able to see some part of it only. 

3.Sharing – Once the creative is ready, it’s very important to make sure you take it to a maximum number of users in a short span of time, especially the first 30 minutes are very important. If you read any social account organic content distribution algorithms, all say if your first 30 minutes post engagement is less then your post is not engaging and will not reach to maximum users

If your post is getting more engagement in the first 30 minutes as compared to another post in a similar line then automatically platform will suggest your post to other people and will grow engagement and reach automatically. 

To maximize the reach you can take the help of your friends, networks, and paid campaign where you ask everyone to do like, comment and share. 

Few challenges every brand face is Organic Reach & Engagement – 

Reach and engagement both are directly linked to each other, If you can increase engagement automatically reach will be high. Also if you can get more reach then automatically you will get more engagement.

As per the social media marketing in Hyderabad, a post need to get more engagement in the first 30 minutes. So this line tells your creative should not only be creative, it should be more engaging for the users. 

Here are a few ways you can make your social media post engaging: 

1. Two-way communication – every brand creates a post and shares on social media marketing agency in Hyderabad but why users do not respond because they only tell about the product/service they offer. Create content that tells about the brand as well as it should touch the user’s mind. 
2.  Ask Questions: Publish content around asking questions on social media, At Social media marketing agency in Hyderabad when it reaches to some user they will respond and it will automatically get more engagement and reach.
3. Polls & Vote: Its one of the best ways to engage users now, you can ask questions relevant to your industry or it may be generic questions with multiple choice answers. 
4. Popular # tag: Use of super popular HASHTAGS while posting the creatives will help your creative reach to interested target audiences on social media. 
5. Go live: Sometimes it is better to go live on social platforms from your store and highlighting the products/services you offer. This will attract the user’s attention and have chances of increasing the followers.
6. Ask Influencers: Connecting to all the top relevant promoters and ask them to share your creativity to reach more followers. 

There are many other ways also but it’s always about understanding your industry, competitors, and current trends. If you can understand these things and follow the above 3 steps, you can easily take your brand to the next level at social media marketing agency in Hyderabad.