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What is Digital Marketing and How it works?
Marketing has always been about connecting with the right audience at the right time and right place, and in today’s world where everything is accessed by a click, marketing on the internet is the right place to be for any business. With the world going online, consumers also expect to find products and brands online. Therefore, to be a competent business owner implies, having a digital footprint for your business.
In the past, marketing mostly took place in the form of flyers, billboard and companies always aimed to put up a better and a bigger billboard than their competitors. In today’s world, digital marketing means marketing in a place where eyes are, to put it in simple terms, it means marketing any products or services through electronic devices such as mobile applications, emails, tablets, social media, or on any other digital platforms.
Digital Marketing is vital for any business as it creates a social media presence for the company while also building brand awareness. There are many advantages of digital marketing in today’s world:
- It helps you reach an enormous audience in a measurable and cost-effective way
- It provides insights into what a potential customer is looking for
- Track audience responses and understand their opinions on your products
- Interact with your audience and get to know them thus creating “Brand Loyalty”
- Fetch a large group of online customers when compared to the ones that are present locally.
- It helps your business reach a global market place
Digital Marketing Agencies in Hyderabad:
With digitalization happening throughout the country and Hyderabad being the hub of IT, pharmaceutical, and many biotech companies, the city has been growing as a hive of business activity. Telangana had been one of the top states in the country for “Ease of doing business” activities, Hyderabad has gained the benefit and is named as the most business-friendly city. Many small businesses have emerged throughout the city over the years and have seen substantial developments.
Small businesses, often tend to focus their interest on attracting the first customers, by traditional methods such as relying on physical forms of advertising. Approaching other forms of advertising such as online/digital marketing seems farfetched for many, as they fear it might cost them more.
This is the place where Digital Marketing Agencies come into the picture. A digital marketing agency helps these small businesses to gain more customers. Going online, not only means the will have more publicity for their brand but it would attract potential online customers. This in turn helps them increase their revenues. Understanding this importance many digital marketing companies have been formed with an agenda to small businesses online and market them in multiple online platforms.
DigitalZap:
DigitalZap has been formed in 2017, to provide first-class digital strategies and help its clients grow their numbers, and help them tackle their digital problems. With a team of marketing strategists, creative geniuses, content creators, and tech wizards, we are ecstatic about who we are and commitment to our clients.
Within the three years, since DigitalZap has been formed, it has been listed among the top digital marketing companies in Hyderabad.
Why DigitalZap?
With achieving excellence as our vision and a better understanding of the needs of our clients, DigitalZap believes in providing long term benefits to our clients. We aim to become the best digital marketing agency in Hyderabad and thus encourage our team in engaging brainstorming activities and believe that ideation is the key to success.
We understand the importance of having Sheldon’s spot and thus we encourage our team to find their own spot’s where they can work freely in a healthy environment, un-restricted by the walls of their cubicle.
Digital Marketing Services at DigitalZap:
At DigitalZap, we understand a client’s business and get a picture of what needs to be worked upon. Do they have a digital footprint? How is the traffic to their website? How good is their social media presence? Etc. and combine this knowledge with the client’s requirement to create a better and personalized marketing strategy for them.
Personalizing marketing strategies will target more potential customers, thus improving their business and handling their digital problems, if any.
We understand that there may be a variety of problems that need to be addressed online, thus we specialize in multiple platforms and understand various optimization techniques.
Gone were the days where stories were told in books,
it is now the generation a Facebook, Instagram stories
And as Beth Comstock, an American business executive and former vice-chair of General Electric says
“You can’t sell anything if you can’t tell anything”
Having a strong digital presence has become highly important for any brand and this is where DigitalZap hopes to come into the picture. We are here to show the world who you are and make the world talk about you.
Search Engine Optimization (SEO) in Hyderabad:
Search Engine Optimization is a strategy that helps you move your business ahead of your competitors by being the first one on the online search. Be it in google or any other browser, appearing at the top of searches for any products/services implies that you will be receiving more customers online as well as offline.
With an understanding of keyword ranking works on google search and the importance of keywords for any SEO, DigitalZap incorporates a customized plan for our clients which provides them with tangible results and produces them with the numbers that matter.
Social Media Marketing in Hyderabad:
In a social media generation, even business began happening on social media platforms. It is where visibility happens, unlike the billboards of the past. In today’s digital world, the first place an average consumer searches for what they want is online. Whatever they may be looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you lose potential customers and cannot compete with your competitors who are already online.
Having your business and promoting it on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. not only invites potential customers to your website but it will also increase brand awareness among the public.
And as Erik Qualman, an American author and motivational speaker says
“We don’t have a choice on whether we do social media, the question is how well we do it?”
At DigitalZap, we transform your social media presence by creating exclusive content with engaging creatives and handle your social media accounts on your behalf. Plan your social media engagement through periodical posts and customer interactions, and execute them seamlessly with the help of DigitalZap.
Google Ad’s Marketing in Hyderabad:
Google Ads, is a Google’s advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results. This is a form of paid advertising known as pay-per-click (PPC) and is highly effective in driving qualified traffic and good-fit customers to your business.
Google ad works by showing up your business on top of the search results, the moment ideal customers start looking for products/services that are similar to the ones you provide by creating timed ad’s in both mobile and desktop applications.
If you want to achieve more traffic by using paid marketing strategies, then google ads are the best choice to make and DigitalZap will be there to take care of this.
Facebook Ad’s Marketing in Hyderabad:
Targeted to users based on their location, demographic, and profile information, Facebook advertising is available in many formats from their ads being as simple or as sophisticated as a business owner wants. By utilizing Facebook’s business manager platforms, a business owner can have access to all their marketing and business needs. Facebook also provides its users with an analytics report for the performance of each ad.
At DigitalZap, we not only run Facebook ads based on our customer requirements, but we also run their Facebook page, by posting on their behalf, interact with customers by helping them with their queries, and do lead generation. Through Lead generation, our client will be able to get the information on a potential customer through forms, these forms provide our client with the necessary information of the customer required to share further information on their services and thus gain more sales on their products.
Email Marketing:
Email marketing is a direct form of marketing that uses emails to promote your business’s products or services. It makes your customers aware of the latest items available or offers on them. It plays a pivotal role in teaching your customers about your brand or keeping them engaged between purchases.
With over 90% of the internet users having access to their emails, this type of marketing provides you the means of reaching out to potential customers and retaining existing ones by encouraging repeat visits to a site. This builds trust with customers over time and thus enhances brand loyalty.
With over a decade of experience in email marketing with B2B and B2C businesses, DigitalZap can help you target potential customers by lead generation, sending newsletters about your products, integration within the website, optimization, setting up automatic emails, etc.
Influencer Marketing:
Influencer marketing is an established form of online social media marketing involving endorsements and product placement from influencers, people, and organizations who have expertise in the field. Influencers unlike celebrities are people with a large group of followers on social media platforms. They can be travel enthusiasts, bloggers, fashion photographers, food lovers, etc. Influencer marketing generally involves a brand collaborating with and online influencer to market its products or services.
DigitalZap has recently ventured into influencer marketing for one of our clients. We have collaborated with an influencer within Hyderabad and have produced desirable results to them gaining their trust and praise as the best digital marketing agency in Hyderabad.
Hotstar Ads Marketing in Hyderabad:
At, DigitalZap we also work with Hotstar to promote our client’s businesses. Using Disney+Hotstar we target customers based on their demographics, location, language, and interests and showcase the client’s brand to a highly engaging audience on popular shows, movies, live sports, etc. Depending on the client’s choice and their budget, we help them in choosing a suitable ad format and market their products.
Ecommerce Marketing in Hyderabad:
Ecommerce marketing is the practice of driving more traffic to an online store and converting that traffic into customers using promotional tactics. Ecommerce marketing uses different campaigns to attract potential customers to their website and drive customer loyalty and increase online sales. This marketing strategy also helps in building brand awareness among customers.
Ecommerce marketing requires expertise and understanding of the sales cycle and current market trends to improve from its client’s growth from initial stages.
Amazon Marketing:
Amazon is an incredible platform on all fronts and has a massive reach throughout the world. Amazon marketing involves a set of actions that promotes and sells products on its website. At DigitalZap, we help clients to list their products on the website and create a store for the seller, i.e. an individual virtual store where sellers’ products will be listed and thus gain customers through amazon. We also advertise their products through paid sponsorships that help in targeting customers looking for similar products.
DigitalZap has taken to advertise many products such as footwear, apparel, furniture, and groceries on Amazon.in. In short, we provide A-Z marketing services for our clients and advertise their products in both paid and free listing marketing to bring up more sales & engagement for the clients we handle.
Flipkart Marketing:
Flipkart is an eCommerce website that is similar to Amazon and sells products in a wide variety of categories. DigitalZap has taken a similar approach with Flipkart and helps its clients list their products on the website and promote their products through online advertising and thus helping then achieve sales and promote their brands on the Flipkart website to make bigger revenues at lower costs.
Myntra Marketing:
Myntra is an eCommerce website that mainly specializes in apparel and footwear categories. They sell a wide variety of apparel along with handloom products from many small-scale sellers.
At DigitalZap, we list our client’s products on Myntra’s website and thus promote their products in various online platforms thus helping them to boost their sales and increase their brand value on Myntra.
NYKAA Marketing:
Beauty is one industry that runs on trust and if you are intending on selling beauty products online, NYKAA is the place.
Unlike Amazon/ Flipkart/ Myntra, NYKAA focuses mainly on beauty products and has gained the trust of over a million customers throughout India. Being India’s largest beauty retailer, NYKAA presents beauty product sellers an opportunity to sell on its platform where they can have access to its customers and benefit from its pan-India delivery option.
At DigitalZap, we help our clients in listing their products on the NYKAA website, and create their online store, promote the client’s products and in turn boost their sales and gain brand value.
Media buying in Hyderabad:
Media buying meaning promoting a brand on mass media like newspaper, tv ads, radio. At DigitalZap, we also have expertise with media buying within our city of Hyderabad. We do brand ads in local tv, newspaper ads, etc. depending upon the client’s requirements.
Website Development in Hyderabad
A website is important to any company as it helps in building their business. It helps in customers gaining more knowledge on your products, enables the communication between buyers and sellers, generates leads, and increase revenue.
Running a business or selling a top-quality product is only half the battle these days, having an online presence and making it known to crowds has become equally important in the online world, else you remain unnoticed. Having a website breaks this barrier, it not only gives you a digital presence but it also makes your product/company accessible to the global population.
From developing a website from scratch to making improvements on your existing one, whatever your requirement may be, our engineers at DigitalZap are bound to give you a perfect solution and make your site run seamlessly on any device.
App Development in Hyderabad
Mobile phones have become more accessible throughout the world than basic amenities like food or water. Everything is being accessed from the comfort of homes by just a click, and in this revolving-round-the-phone world, having a presence in the mobile phone is as important as having a digital presence.
Known as the top digital marketing agency in Hyderabad, with an expert team of app developers, designers, and software engineers, DigitalZap will take care of all your company’s needs to be present online on phone.
Our team of experts:
At DigitalZap we have a group of enthusiasts from multiple backgrounds, we have Digital marketing experts, business analysts, software engineers, content creators, media creators, creative geniuses, and tech wizards. We are a team of highly diverse family and are confident that, be it developing things from scratch or improving your existing sites, we will be there to understand your requirements and deliver the best results to you. We aim to be called as the best digital marketing agency in Hyderabad and continually strive hard to achieve that.
How can DigitalZap help you reach your business goal?
There can be a lot of confusion to choose from many digital marketing companies in Hyderabad, and not knowing where to go for your company’s requirements.
We at DigitalZap, understand that not every business has the same goal. Therefore, each company will have a different set of requirements and we give special care for each of our clients. Our team takes a special interest in each client and after having a thorough understanding of where the client comes from and what his requirements are, we plan a personalized marketing strategy for them.
Our clients are our customers, and at DigitalZap, strive hard to be known as the top digital marketing agency in Hyderabad by achieving utmost client satisfaction.