Digital Marketing Trends you should follow
The year 2019 is over and half of 2020 is also going to be over in quarantine, but we’ve seen some of the most useful digital marketing agency in Hyderabad trends that changed the online competitive landscape.
Because of COVID-19 in 2020 a lot of users will be focused to do online transactions. Which means this year we will have more online sales as compared to any other year. It’s well underway, and now is the perfect time to implement a strategy that captures trends with the right fit.
Here are the digital marketing trends list-
How important is it to follow digital marketing trends?
When we look back to the previous digital marketing strategy & trends then we realize how drastic the changes are and when you look at brands adopting new technology and strategy and how the results are. You feel it’s very important to adopt new trends to be in market and compete.
Another important lesson to learn from this is that if we want to continue getting the desired results, we need to look ahead. There is no such thing as living in the past in digital marketing because its changing and evolving every day.
What people need is to gauge the future direction of digital marketing and work alongside it. That’s regardless of how disruptive the digital world and the trends may get.
Digital marketing agency in Hyderabad builds a way to connect with customers while also establishing brand trust and loyalty is another big benefit.
How do you keep up with digital marketing trends?
You can keep yourself updated with the latest digital marketing trends by following ways:
Google search
Google alerts
Newsletters
Blogs and tech news sites
Networks inside and outside the industry
Seminars and conferences
Competitors
Videos
What’s the latest digital marketing trends now?
Here are the biggest digital marketing trends of now –
Diversified Search
Diversified search refers to the trend wherein the users utilize various channels and platforms in doing their search. In addition to a Google search, individuals are using voice and image when searching for more information online.
The bottom-line of reaching prospective consumers means being aware of the various ways they utilize to find your business or brand.
Machine learning
Machine learning (ML) is tied to artificial intelligence (AI). Machine learning is a digital marketing agency trend that utilizes big data such as customer behaviors and preferences to find out what exactly some of the customers are looking and what would they search again in the future.
Advertising platforms also rely on machine learning in bid optimization so that any brand can utilize most of each penny they spent on any ads platform.
AR enhancement
Similar to virtual reality, augmented reality is one digital marketing trend that provides
opportunities to improve the online shopping experience by allowing user to visualize the same products right in front of you.
What if you can get offline experience to online shopping, it means you can view the product right in front of you and can move around it. That’s augmented reality and it creates immersive experiences through visuals, reshaping the digital world especially the retail market. Improved consumer engagement and satisfaction are the likely outcomes of using these features.
Conversational commerce
Online retail is still very mechanical. However, interactions are no longer limited to going online, searching for a product, and ordering it.
With conversational commerce, interactions are made readily available to consumers. The goal of this digital marketing agency services in Hyderabad trend is to create a supportive environment where the buyers may easily complete the tasks.
Live video
Its one of the big boosts in online sales and a lot of brands are using this method because of its two-way interaction as well as build trust faster. Thanks to smartphones with recording and playback capabilities, these paved the way for shooting live videos.
Live video is cheap as it’s not required any costly setup, you can directly go online using mobile phones by signing on your social platform. The honesty, realness, and vibrance of live videos are more than enough to assist the brand in accomplishing its goal to engage the target audience.
Humanizing brands
The consumers have environmental, political, and social justice concerns that some brands advocate for. Indeed, the trend is businesses being transparent more than ever by opening up about their internal processes and practices.
Brands that fail to operationalize this trend become a victim of a social media firestorm. No brand wants that to happen, of course.
This does not mean that brands should be perfect. Instead, integrating humanity to operations means admitting its flaws and correcting them most efficiently.
Micro-moments
Google defines micro-moment as a new type of consumer behavior. These are instances when a consumer acts on his or her need.
Based on such a need, micro-moments are created in terms of knowing, going, doing, and buying moments. Consumers explore but are not necessarily interested in purchasing anything. Next, they look for a brand or business with the intention to buy. Then, consumers intend to learn to complete a task. Finally, they search for a product or service with the intent to make a purchase.
This trend means guiding the consumers throughout the buyer’s journey, creating moments that will push them down the sales funnel. Understanding the concept can lead to higher conversion rates this 2020.
Futuristic SEO
SEO is evolving year by year, it’s always improving for the better user search result to the relevant answer. Futuristic SEO services in Hyderabad is about media creation to satisfy media search.
We have seen search engine optimization is becoming more user-oriented, think about delivering better results to users. Another point is it goes beyond text search, its modifying their search queries. We are now using voice, image, and audio when searching for something. While content can still be considered as the basis of ranking, relevant is all the more crucial.
Voice search
Voice search is the fastest-growing digital marketing trend of 2019-20 that will be carried on through 2021.
A Voice Search Local Business Study of 2018 revealed that 58% of the consumers in the US used voice search feature in finding information in the last 12 months before the study was commissioned. About 53% of them use a smart speaker every day, and 76% of them perform local searches every week.
Aside from this, voice assistants have improved considerably. More and more people use them every day for basic activities like hailing cabs, ordering food, locating a shop, learning schedules, etc.
Websites and social pages, therefore, must be more mindful of the content they published. These pieces of content should be voice-powered to boost local SEO, among others.