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Reveal Your Hidden Customers!
For B2B companies, it’s crucial to comprehend the process and goals driving their purchasing decisions. This insight aids in uncovering their challenges and business needs.
Services
By implementing our efficient B2B email marketing plan, you can streamline your sales pipeline effortlessly. B2B email marketing automation works wonders as it allows you to automate the entire system, ensuring that your business leads are organized and readily available to you. This effectively manages your business’s revenue goals.
We oversee the complete process of your B2B email marketing campaign from start to finish.
Our Process
Strategy
- Tailored and Personalized Emails
- Drip Campaigns, Triggered or Interactive Campaigns
- Strategic Approaches – Targeted or Multifaceted (Awareness, Engagement, Purchase, Retention/Growth, Promotion through Testimonials, etc.)
Database Audit
Compile mailing lists of subscribed recipients and Create Mailing Lists from Lead Generation
Rearrange your mailing list and upload it
Review and cleanse relevant account and contact information
Design Emails
Create a responsive email template that functions seamlessly on both desktop and mobile devices, ensuring optimal readability and featuring compelling, brand-centric content. Incorporate multimedia elements such as images, video clips, GIFs, and attachments where appropriate to enhance the overall user experience.
Setup Campaigns
Evaluate the optimal day and time for your campaigns, refine list segmentation, and enhance opportunities for personalization. Develop and confirm the email campaign calendar, typically done on a monthly or quarterly basis, taking into account email volume and frequency.
Monitor
Track key email metrics such as open rates, click-through rates (CTR), bounce rates, subscription and unsubscribe activity, forwards, conversion rates (including form fills, downloads, and link opens), customer conversions, email list growth, geographical statistics, and website traffic changes following each campaign.
Report
Analyze the data generated by email campaigns and the metrics monitored during this phase, utilizing custom reports to facilitate alignment between the sales and marketing teams and gauge return on investment (ROI). These reports also support the exploration of new campaign models and enable A/B testing for email designs.
Analyze
Analyze the successful elements and identify areas where the expected outcomes were not achieved. Engage with the customer to review both historical and current results and to chart the path forward.
DigitalZap’s email marketing services for B2B
How do we boost your sales process?
Agile Real-Time Operation
- We achieve our goals through regular and daily milestones, driven by our meticulously crafted B2B email marketing strategy. This approach is geared towards achieving higher open rates and click-through rates (CTR), ultimately increasing the likelihood of initiating inbound conversations with your clients.
Agile Real Time Operation
- We achieve our goals through regular and daily milestones, driven by our meticulously crafted B2B email marketing strategy. This approach is geared towards achieving higher open rates and click-through rates (CTR), ultimately increasing the likelihood of initiating inbound conversations with your clients.
Our Tech Capability
We exclusively utilize top-tier Email Service Providers (ESPs) available in the current market:
- MailChimp
- G Suite
- Constant Contact
- Campaign Monitor
- Zoho Mail
Our expertise lies in assisting you in selecting the most suitable ESP based on your specific needs and budgetary constraints.
Our Assurance
We firmly believe that “Data Privacy” and “Data Protection” hold paramount importance for both individuals and businesses. Brandstory has consistently maintained and will continue to uphold ethical and transparent standards in our data acquisition and usage practices.
We strictly adhere to all relevant federal privacy policies and regulations, including:
1. GDPR (Global Data Protection Regulation) – Enforced in the European Union and British States.
2. PECR (Privacy and Electronic Communications Regulations) – Followed in the United Kingdom.
3. CCPA (California Consumer Privacy Act) – Adhered to in the state of California and British regions.
Our commitment to data privacy is unwavering, and we are dedicated to maintaining the highest standards in this regard.
Industries we power-up!
- Banking, Finance, Securities and Insurance
- Healthcare, Life Sciences and Pharmaceutical
- HiTech
- Retail and CPG
- Telecommunication
- Media and Entertainment
- Travel & Hospitality Email Marketing Service in Bangalore
- ISVs (Software Product Companies – SMBs to MNCs)
- IT & BPM Services
- Start-ups