Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone.

“No one knows what they’re doing. You think people who came before you know everything, but there isn’t one right way to do it. If you make a misstep, it’s not a big deal.”

– Whitney Linscott, CEO & Founder, Bracket Dating

You can and should build an app. Don’t believe me?

Whitney launched the first app, 19 Minute Yoga. He is not a developer. he have a degree in English Lit.

A technical background is not required. Do you know what is required?

Tenacity and grit.

It took twice as long as I expected. But I still did it. And I want to share everything I learned, so you can build an app too.

The App Store has generated more than $70 billion in revenue for App developers. Apps are transforming and disrupting business.

You or your company should be thinking about building an app for one reason. Eventually, someone is going to come along and build an app that disrupts you.

Building an app can be a rollercoaster and it’s important to know your community and know you’re not alone. Download the apps mentioned here and follow the founders online to learn more about these leading entrepreneurs. Welcome to the community!

Here are the 7 steps you should follow while developing App-

1.Put Your Idea On Paper

Some of the best ideas come from a person creating a solution to her own problem. At Digital Marketing agency in Hyderabad, You don’t have to invent something completely new; you can improve upon an existing idea. Research popular categories and bring a fresh spin to an existing audience. 19 Minute Yoga was born when I realized that I couldn’t find a short, audio-first yoga app–anywhere!

Monika Bhasin, Founder of GLYD, an app that connects travelers with locals, said her initial work was getting her idea validated and that went hand in hand with putting it on paper.

To get started, consider the questions below. Write multiple drafts, as you refine your idea:

• What makes your idea different?
• Who is your audience?
• What are your business goals?
• How are you going to market and promote the app?
• What is the simplest version you can build first?
• How much will it cost to build the first version of your app, the MVP (minimum viable product), to get your first round of user feedback?

In addition to writing about your idea, it’s important to create a visual. Sketch a rough draft of your app. It will help you understand the story you want to tell. Don’t worry about artistic talent (or lack of!).

Before you have a formal pitch or brief, simply talking to people will help you develop your idea. Don’t wait until you feel “ready.” My experience is that “ready” rarely happens. Start a dialogue with friends now. Collect initial feedback.

Ask The Pros

If you have the capital, you can hire an digital marketing agency in Hyderabad to help you get started faster. Whitney Linscott, CEO & Founder of Bracket Dating, launched her app to solve the “swipe” problem in the dating. When she decided to build an app, she attended a workshop with an app development company.

2. Tell Everyone

We keep our ideas locked up for too long. Fear of rejection and never feeling “ready” can trick you into keeping quiet. And, sometimes there’s concern that a person might steal an idea. We tell ourselves these stories to let us off the hook–to prevent us from executing. Because executing is hard. Get your notes organized and tell everyone.

This is a collaborative process.

Most importantly —> There should be communication with your key demographic before anyone writes a line of code. Start soft-sounding your ideas directly with your prospective users. Stay connected throughout this entire process. Start early. Start now.

Early Feedback Forms

When I first started building 19 Minute Yoga, I recorded a rough version of my first class, posted it on Soundcloud, and collected early feedback through Google forms. I learned what people liked best, what I could do better, and how someone would describe my class to a friend.

Share your idea with friends, family, and most importantly, the people you want to help–your target market. A survey is a simple way to gather feedback. When Bhasin surveyed her GLYD users, she learned that she was missing some key features, including messaging and following. She realized this would greatly improve the user experience (UX).

Focus & Find Your Niche #DrillDown

Amy Hutchins, Founder & Chief Product Officer at Unearth, a collaboration tool for the construction industry, said “The hardest part was scoping down what we wanted to do.”

Hutchins and her team spent months talking to people in the construction industry. They realized technology could solve many pain points in the construction process, as a vertical it was a huge opportunity.

Know Your Audience

Do your research. Get feedback early and often. Share your idea with people who fit your demographic. Make edits and adjustments as necessary.

When Unearth was conducting early research, they learned a key piece of information about the construction industry–iPads are everywhere on construction sites because the industry wholesale adopted them first.

#3 Don’t Skip The Boring Stuff

Get your ideas organized and start writing your project brief (here’s a project brief outline). Get specific.

Start with these questions:

• Why are you building this app? What will the app do?
• What content (writing/images/audio/video etc.) will be included in the app? What are the key features that MUST be included the app?
• Design and UX is very important. How does your app look and feel? How easy is it to navigate? Do you have wireframes or any creative design specifications? It’s OK if you’re not a designer, grab a pen and paper and hand draw your wireframe. (I sketched the first version of 19 Minute Yoga on a piece of paper and at best digital marketing in Hyderabad, we made a prototype with InvisionApp).
• What type of device (phone/tablet) or platform (iOS/Android) will you build for first? Hint: what does your audience use most?
• Will your app be used vertically or horizontally?
• Will your app need wifi to work?

If you plan to make money with your app, how will you achieve this (freemium model, ads, e-commerce etc.)?

#4 Find The Right Developer

Building an app with someone is like a marriage. It’s an ongoing commitment and not a one-off project. If you’re a non-technical founder, this is the most important step. Give it the attention it deserves.

You have a few options:

• Learn to code  – Invest in training and develop the app yourself or in-house. It’s not uncommon for founders to team up with a spouse or former colleague. One person is the developer–or willing to learn to code on the job–and the other person manages operations and marketing.
• Bring on a technical partner – Find someone who either knows how to code or has the technical skills (and interest) in learning to code. Search your local network, LinkedIn, and past employment for partners.
• Hire an independent developer or agency – You can outsource development to contractors or agencies (anywhere from $5K- $500K+), but there’s no easy button. Expect to be highly involved. It’s a very detailed process and requires many decisions from you. As you’re researching partners, don’t make your choice based on price alone and don’t pay 100% upfront. Take the time to review apps they have launched in the past. How is the functionality? Does it seem comparable to what you’d like to build?

Also, as a non-technical founder, you’ll benefit from a technical advisor or consultant. I know I did.

Search Everywhere For A Developer

When Lori Cheek launched her first app, Cheekd, she had two business-side co-founders, but no one on the technical side. Following her appearance on ABC’s Shark Tank, she pivot Cheekd from a physical dating card business to a Bluetooth dating app. After hiring one of the most expensive agencies in NYC, she had an app that looked beautiful, “but the tech didn’t work.”

Work With Someone You Know

Hayen said that Y Combinator recommends working with someone you already know. Even if it’s someone you haven’t talked to in a long time, search your network for someone who has a technical background (engineers, IT/tech specialists etc.). See if they are interested in partnering and learning to code on the job.

“Search your LinkedIn and start racking your brain for anyone with technical skills,” said Hayen.

Hire Good Communicators

Allison Winston is President and Co-Founder at Kickwheel, the mobile college fair. Winston, who connected with her co-founder on LinkedIn, emphasized the importance of communication skills.

“Hire an engineer who can explain technical things to you. Someone who can talk about what they are doing. If you’re not mind melding with someone, it’s not a good fit.”

– Allison Winston, President & Co-Founder of Kickwheel Co.

Work With Students

Estee Goldschmidt, Co-Founder and CEO at ShopDrop, a guide to the best sample sales in NYC, recommends reaching out to engineering students and finding technical team members at your local university. For example, in you’re in NYC, NYU Tandon School of Engineering is a good place to start.

#5 Build Your MVP

The first version of your mobile app is your MVP (minimum viable product) or “alpha.” This includes only the most important features–the stuff users absolutely must have to use your app. Focus on functionality and UX. You want a simple app that tests your assumptions about what users want and need.

“When you want to throw in the towel is usually when something unlocks. You have to hang in there a little longer than most people. Ride the uncertainty. Embrace the process and never lose sight of the experience equity.”

– Julie Campistron, Co-Founder and CEO, Stop, Breathe & Think

This early testing will teach you a lot.

The process of building an MVP taught me some important lessons. I started with a web-based app, but I could have saved time and money if I had built for iOS from the beginning. The web-based MVP was so buggy that I couldn’t even share it externally. We ended up having to build the entire app over.

The first version of your app won’t be perfect, but it should pass internal Quality Assurance (QA) testing. It needs to have a baseline of functionality before you share it with external users.

#6 Connect With Your Community

Invest in PR and community building at least 3-6 months before your launch. Find the social network that fits your goals and connects with your audience. Depending on your industry, you might have a platform-specific approach. Goldschmidt’s ShopDrop takes an Instagram-first social strategy, as the photo-sharing site has become a powerful tool and  “changed the face of fashion” according to Vogue.

Where does your audience spend time? Research and prioritize.

#7 Listen to Customers, Pivot As Necessary

“Sometimes you need a palate cleanser. Sometimes it’s good to have an idea and try it. Sometimes you decide not to bring it to market. It’s not wasted time. You learn something.”

– Diane Hamilton, Co-Founder & Managing Partner of Binary Formations

Plan for success by staying connected with your community. Have a system for engaging and collecting feedback. You can start with a “help” contact email. As your community grows, you might invest in customer service software. Hamilton uses FogBugz and Punkpost uses a tool from Zoho.

When it comes to software, there are automated options for growing communities, but both founders emphasized the importance of a personal touch. You want your community to know there is a person listening.

As you collect feedback and analyze user data, you’ll make ongoing improvements and updates. You might decide to pivot. After ShopDrop founders identified the most popular topic in their app–sample sales–they re-launched with a new focus to serve their most engaged audience.