We all know the impact COVID-19 had on the market and will continue to do so for a few more months, in fact some experts say the effects will continue for 2 years to come. 

However, there is a positive side for the businesses in this crisis: it is the changes in consumer behavior when it comes to decision making of where and how to buy something. 

How?

COVID-19 cases are growing rapidly every day, in spite of the stringent efforts by the government in our country and around the world. One thing is for sure, the crisis is not going to end in 1 or 2 months. People are now habituated to physical distancing, sanitization and living and working remotely, we have reached the point where people are avoiding crowded places and avoiding meeting others as much as possible.

These changes will directly and indirectly impact a lot of businesses, as the consumers increasingly rely on internet and digital platforms for several products and services such as for food, medicines and entertainment. Today, people are buying their daily needs through apps or websites more than ever. The very thought of getting sick is driving them towards these lifestyle changes. Since the driving force is strong, we can expect these changes in the consumer behaviour to last long and possibly for good. 

So the next question for business owners is 

Are you ready to take your business to where your target audience are i.e on the internet?

Here are some basic things you need to sell your products online – 

• Website or App to list/showcase your products or services 
• Digital marketing professional for marketing and business growth of your products online. 
• Payment gateway to facilitate online transactions on your website/App

The above three are the primary things to kick start your business online. You can add the following as you move forward.

• Email & SMS integration to send an invoice, delivery, and other details
• CRM to trackers to monitor and optimize your sales funnel
• Some kind of promotional activities like coupon codes for discounts
• Inventory management system to track and control your inventory

If you do not yet have the above, you need to prepare getting these things in place and be ready for the sale of your products or services online. Needless to say you would need digital marketing agency in Hyderabad to handle the above activities and to get the best possible results while being cost effective. 

Let us look into why exactly you would need a digital marketer?

Digital Marketing is very important because it converts your offline store online and can sell your products/services to anyone all around the world. 

People often think they can do digital Marketing by themself but best digital marketing agency in Hyderabad is not just about posting or sharing links on social media, it’s much more. It is vast, complex and requires training and different skills sets to reach the goals.

Digital marketing is a combination of multiple tools and techniques, few of them are – 

Search engine optimization(SEO):

SEO services in Hyderabad helps a website to rank on the top of the search engine results page like Google’s result page for specific keywords to increase the website’s traffic. When the traffic to the website increases, leads/ sales and marketing of the website increase. 

Social Media Marketing(SMM):

 SMM is an organic way to reach people on social media marketing in Hyderabad, majorly Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc and create awareness about your brand, build followers, drive traffic and generate leads/sales/ business. 

Paid Ads or SEM:

Search Engine Marketing(SEM) is one of the very popular ads to generate instant business, you get all targeting options to choose from,  you can choose whom you want to show your ads and what information you need from your target audience. Some of the paid platforms are Google Ads, Yahoo Ads, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, etc. You can pick a platform that suits your business and that can help you get more business at less cost. 

Email marketing:

Email marketing has been around for a long time but it  still is quite useful, it helps any brand to reach tons of subscribers at one click. The Email marketing Hyderabad can educate, promote, and convince the buyer to buy his/her products. 

Content Marketing:

Content is the king and will be the king in the future. Because at the end of the day it is the content, in the form of images, videos, or text, people will be attracted towards. Informative and engaging content can bring you more customers.

Video marketing – Video is trending nowadays, most of the videos are going viral because users don’t like to read a lot, instead they enjoy watching videos. Video marketing is one of the very popular techniques every business should use to promote to increase reach online.

Finally, there is the analytics part where a digital marketer needs to analyse your campaigns and keep optimizing them to get the best desired results, while being cost and time effectively. 

To do each one of these you need an expert, for the better results in digital marketing agency, one needs to hire an expert digital marketing agency which has good experience and offers 360-degree services. 

Make use of this lockdown in going digital in terms of sales and marketing of your business, so that you can start online sales immediately after the lockdown ends. If you need any help/support in taking your business online or would like to hire a digital marketing expert team, feel free to call us on 7331122663 or drop a mail to [email protected]